There are only two types of people in this world.
Those who admit to playing with their Pringles...and liars.
When Coke was named Cannes Creative Marketer of the Year, my partner and I were handed the "Congratulations from Leo Burnett" print ad brief.
Instead of figuring out how to photoshop a coke bottle into the paw of a Cannes Lion trophy, we circulated the Instagram hashtag #toCoke to Leo Burnett offices around the world.
In just one week, 40 offices shared over 300 photos – transforming a routine congratulations ad into a global social toast. I used the best images to wrap the iconic coke bottle shape for this ad that ran in the Cannes Lions Daily News.
When Coke execs at the festival searched #toCoke, they were greeted with hundreds of photos and personalized messages.
Porsche is one of the few brands that every writer wants to work on just long enough to get a a golden headline or two for their book. Fortunately, I was able to do just that. Working on campaigns for the 911 Carrera GTS, the always exciting End of the Year Sales Event, plus a Chicagoland area Porsche dealer print ad commemorating the 2010 Stanley Cup Champion Chicago Blackhawks.
This spot, Commuters, is one of the first spots in the Effie award-winning 'Find Your Beach' campaign.
I've also included a few of the Addy award-winning print ads I wrote that ran in the Wall Street Journal.
When Corona was looking to earn some street-cred with the football crowd by bringing hot headed Jon Gruden aboard, it was up to us to figure out a way to use him. So we asked Jon how he finds his game day beach. These spots were created after the answers he provided weren't exactly family friendly.
For the 2012 Summer Olympics, we used the Galaxy S III's NFC sharing technology to stage a virtual passing of the torch.
As part of the campaign we created for the Greater Chicago Food Depository and its mission that "No 1 should go hungry", we created the first ever Social Donation Plate. A way for virtually any 1 to help the 1 in 6 Chicagoans who face hunger each day.
We created a video that explained how the social program worked before launching thedonationplate.org with plates sponsored by various Chicago personalities and organizations from Rick Bayless to the Chicago Blackhawks.
The larger "No 1 Should Go Hungry" campaign was supported throughout Chicago with placements on the CTA and donated billboards. We were even able to spread the message at the greater Chicago Food Depository's annual Hunger Walk, where we distributed 1 white shirt for every 5 green shirts to create a visual representation of the 1 in 6 Chicagoans who face hunger each day.
The first spot of the new campaign for Knott's Berry Farm - the word's first ever theme park. With that in mind, it only makes sense that the stars of the spot be the park employees themselves. And when these "characters" get together after work, that's when the real fun begins.
Well before 'Find Your Beach', Corona spots were nothing but the beach. During this time, I had the good fortune to write the sequel to the sequel of arguably the best Corona Extra spot of all time. You know the one where the guy gets caught checking out the hot girl and his unhappy girlfriend squirts him in the eye with a lime? Yeah, I didn't write that one. But I did write this.
These spectaculars were exactly that. With the first being placed in Wrigleyville, the second being a wallscape located on the Venice Beach Boardwalk, and the last set of ads being placed on the outfield wall of Minutemaid Park - home of the Houston Astros.
